Meet Our Founder!
We sat down with Glotrition Founder Lisa Pineiro and had a great talk about creating Glotrition. We're excited for you to get to know her too!
Glomission: What led you to getting involved in the beauty business? What made you want to start a skin-care company?
LP: My career was in broadcasting. I was a television news anchor and medical correspondent, and I was doing a lot of stories about anti-aging, all about the newest this or the hottest that. I loved the stories that involved science and cutting-edge discoveries. The light-bulb moment happened when I did a story on supplements and how they could help with skin health and anti-aging from inside the body. I was intrigued and after the story, the scientist I interviewed put together a supplement regimen for my skin that involved about 15 pills to be taken daily. It worked and I became a true believer in treating the skin from the inside out!
It wasn’t ideal or easy – 15 supplements every day is a lot! I knew it would be hard for me to stick with it, but I also knew it worked so I decided I wanted to figure out a way to make it something easier that I would stick with. Plus, I wanted to be able to share it with other people!
Glomission: So how did you come up with the idea for Glotrition?
LP: I was at lunch with a girlfriend, and we started talking about my regimen – because I started popping my 15 supplements! She reached into her purse and pulled out a Crystal Light packet and added it to her water. And that was it – another light-bulb moment! If I could figure out a way to get all the supplements into a powder that could be added to water and put it in a convenient package, that would make it super easy and approachable. I started looking for manufacturers the next day.
Glomission: What was important to you when creating a skin-care line?
LP: Efficacy! As I mentioned, I love science. I wasn’t so into skincare but really appreciated the medical side. I wanted to utilize ingredients that had the science behind them with clinically proven results. When I started this journey, there wasn’t as much information readily available, but I’ve learned a lot and it is much easier today to find that information.
Glomission: How did you come up with the name, Glotrition?
LP: We wanted to create a word that really gave consumers a feel for the brand and our product. We went through a lot of iterations but landed on “Glotrition” because it felt like what it was – a nutritional supplement that gives your skin back its youthful glow!
Glomission: What is your favorite thing about Glotrition?
LP: The community! And I know it sounds cliché but it’s true – I love our customers! I love meeting them and hearing from them. It so exciting to hear them talk about how Glotrition works for them and the success they’ve had with it. Since we are an online business, getting to see them in person is always so much fun!
Glomission: What are the keys to healthy skin?
LP: There are 3 simple pillars to healthy skin – Hydration, Sun Protection and Nutrition. That’s it. If you are taking care of those three things, you will have healthy skin. Drink water. Put on sunscreen. And remember that what you put in your body matters on every level, especially your skin. I’m here to help with the nutrition part, helping you feed the skin from the inside out with the Super Beauty Elixir.
Glomission: What is the one thing or healthy habit that you personally have to do every day?
LP: Drink Super Beauty Elixir! It sounds obvious but I’ve been doing it for so long…even before the elixir was created and I was taking all those supplements. But I know it works and really notice it when I miss a few days. My skin doesn’t look or feel right. (And I’ve heard the same from a lot of you!)
Equally important for me is sleep – I really believe it is the most important beauty secret.
Glomission: How much sleep do you need? Are you a good sleeper?
LP: I need 8 to 9 hours of sleep. I usually wake-up naturally around 7am but do believe in letting my body sleep as long as it wants to. I also believe that the most important sleep happens before midnight and I’m all about “early to bed, early to rise.” I used to have a problem staying asleep - I would wake up and my mind would immediately start going. It’s why we created the Sleep Beauty Booster which has really helped me get great sleep.
Glomission: Is there a wellness myth that you wish everyone knew?
LP: Stop putting collagen into hot drinks like coffee! It actually creates thermal bridges which makes the collagen much less effective.
A wellness TRUTH that I wish everyone would take note of – WEAR SUNSCREEN! The sun and its UV rays are so damaging. Sunscreen is the ultimate anti-aging hack.
Glomission: How has Glotrition affected your life?
LP: Starting Glotrition and growing the brand reminded me that there is nothing I can’t do if I put my mind to it. I never thought I’d be an entrepreneur and business owner – I wanted to be an anchor on the Today Show! What started as a hobby has grown into a globally recognized brand with customers who love it. It has taught me several things…things like never put yourself in a box, always be open to opportunities and don’t be afraid of failure – failure is a lesson that we learn from and it makes us better people.
Glomission: What is your favorite thing to do for fun?
LP: I love to get outside – whether it’s to take a walk or sit on my porch – which is not that easy because I live in Texas where the weather has extremes! But I do love walking around neighborhoods and taking in the different styles of architecture and design. I think in my next life I’d love to be an interior designer.
Glomission: You are a big proponent of drinking water and staying hydrated…how much water do you drink?
LP: I try to drink 60 to 72 ounces a day. I drink the Super Beauty Elixir for the first 20 and then refill that with regular water at least two times if not more. If I’m being honest, there are days I don’t get through all my water, but I definitely feel it the next day. It’s important to try!
Glomission: Any funny stories that happened while you were creating Glotrition?
LP: There were many rounds of samples during the creation of the Elixir - I was trying to get the formulation just right. In an effort to get it done and on the market, I landed on one I thought was going to work. I picked up the sample from the lab on the same day I was scheduled to be the host for a Fourth of July parade, so I excitedly took the sample and mixed it into the water bottle I had. It was a hot, sunny day so I brought the water bottle with me up on stage. During the festivities, I picked up the bottle, shook it, opened it and a horrible rotten egg smell came wafting out of the bottle. I was mortified! All this work and we had to start over. We later found out that one of the ingredients wasn’t UV stable and when it was hit with any light, rotten egg smell! This was my first lesson that sometimes things don’t go right and we have to be resilient and learn to go with the flow. It was a great life lesson, and we eventually got the perfect formula for the Super Beauty Elixir.